‘Buy now, pay later’ doesn’t feel like debt. For young people, that can be a big problem

The way a product is labelled can change how consumers think about it. “No added sugar” or “99% fat free” can make food sound healthier than it really is. The same might apply to buy now, pay later schemes. Marketed as a convenient way to pay for purchases over time, they are fundamentally still a form of debt. Product

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